Learn how a simple, rehearsed one-liner can skyrocket your client leads and referrals.

How a Simple, Rehearsed One-Liner Can Skyrocket Your Client Leads and Referrals

Have you ever been at a gathering, event, or even just chatting with someone new, and they ask the classic question: "So, what do you do?" For complementary therapists, this moment is pure gold! It's a perfect opportunity to promote your work naturally and confidently, but how you answer can make all the difference.

This is where having a simple, rehearsed one-liner—or what’s often called an “elevator pitch” in marketing—comes in. Think of it as a brief, compelling description of what you do and the problems you solve. When crafted well, this one-liner not only shares the passion you have for your work but also lights up possibilities in the minds of others. Even if the person you're speaking to doesn't need your services right now, they might know someone who does.

Imagine saying something that immediately resonates, sparking curiosity or an “ah-ha” moment for the listener. Suddenly, they might remember a friend or family member who could benefit from what you offer. And just like that, you’ve created a potential referral!

A powerful elevator pitch is more than just a statement; it’s a tool to showcase the benefits of your work and the real-world problems you help fix. By sharing your knowledge confidently, you’re not just promoting your services—you’re planting seeds. The next time they hear someone else with a similar issue, they’ll think of you.

Sports Massage is a great example of how a well-crafted one-liner can transform conversations. How many people you meet actually know that 'sports massage' isn't just for athletes? There's a big difference between simply saying, "I'm a sports therapist," and explaining, "I help people regain movement and mobility while reducing their pain." Imagine following this up with a recent success story, like how you helped a client recover from chronic back pain, giving them the freedom to enjoy activities they once thought were off-limits. Not only does this showcase the real-life impact of your work, but it also makes what you do relatable and memorable. Sharing your knowledge is incredibly powerful. You can even tailor your examples to resonate with the person you're speaking to!

So, take a moment to craft your one-liner. Keep it simple, memorable, and true to what you do. Practice it until it flows naturally. When you get asked, "What do you do?" you’ll be ready to confidently introduce yourself in a way that makes a lasting impact—and watch how your leads and referrals grow!

Would you like some support to grow your business?

For anyone currently building their business, why not join a group of peers discussing what has, or hasn't, been successful in finding new clients. Chris Phillips, Principal of the Cotswold Academy, leads this free online workshop designed to share experiences and hints and tips. Gain an insight into what worked for Chris, share experiences with peers and come away from the evening bursting with ideas and an actionable plan for marketing your business.

Building your Business in Complementary Therapies Online Workshop - View dates and reserve your space here.

Want to see more like this? Take a look at our other blogs about growing your business...

Are you findable? Take these simple yet essential steps to promote your business. Bonus - they are all free!

The most powerful kind of marketing to grow your business

Our key three; online marketing musts for therapists!

How to harness the power of seasonality; grow your bookings in 3 simple steps