Secrets to success; how often do people tell you exactly how they built their business?
Starting a business can be daunting, but our experienced tutors have successfully built their own thriving practices and are happy to share their strategies. Here’s a look at how each of them paved their way to success. Which approach speaks to you?
The inside scoop; ways our therapists built their thriving business:
1. The Online Maven: Website & Google Listings
One focused on building a user-friendly website and a strong Google listing. A ‘Book Now’ button made appointment scheduling seamless. They used social media to stay connected with existing clients but relied on their optimised online presence to attract new ones. We highly recommend claiming your free business listing on search engines like Google and Bing to enhance your online visibility.
2. The Local Advocate: Word of Mouth
Another tutor went traditional, starting with a local magazine ad that brought in their first client. That client became a dedicated advocate, spreading the word. This tutor emphasises nurturing relationships with clients who have strong networks and delivering top-notch customer service. Workshops and events also helped showcase their expertise.
3. The Collaborative Therapist: Joining a Clinic
Choosing collaboration, this tutor joined a clinic that managed bookings and filled appointments. The result? A fully booked schedule and more time to focus on quality care, with client referrals further boosting their success meaning more days have been opened up to accommodate bookings!
4. The Face-to-Face Connector: Local Shows & Events
Leveraging their people skills, one tutor participated in local shows, offering paid taster sessions and engaging directly with potential clients. A simple sign highlighting common complaints drew in foot traffic. Being active in local clubs and offering demonstrations also helped them connect with the community.
5. Know Your Offer & Target Market
Another tutor built a treatment room at home and knew they wanted to offer treatments within the working day and not evenings or weekends. They then focused on targeting clients nearby with targeted flyers, leaflet drops, and strong word-of-mouth referrals. Their offering was also always bespoke, tailored to what the client presents with and what they need, drawing from their full skillset rather than a rate card. Educating clients on the benefits of the therapies offered and scheduling initial consultations as part of the initial session has meant they are booked up months in advance.
The Key to Success: Be Brave and Believe
Our tutors agree: be brave, believe in yourself, and don’t fear failure. Building a successful therapy business requires creativity and confidence, but with genuine connections and excellent service, you can turn satisfied clients into your biggest advocates. Never be afraid to experiment—you might not be everyone’s cup of tea, but you’ll find your rhythm and connect with the right audience.
Remember, doing nothing is the only real mistake!